Binance’s New Initiative On Polygon Aims to Woo US Customers Amid Regulatory Scrutiny

Binance.US, the American branch of the biggest cryptocurrency exchange globally, has joined forces with Unstoppable Domains, a prominent domain name registrar in the Web3 space. As a result, they will now offer customized “.BinanceUS” addresses for their US-based clients. This allows users to choose a personalized digital identity, making it simpler to send and receive cryptocurrencies compared to the traditional alpha-numeric wallet addresses.

Binance.US Offers Branded Web3 Domains

Binance.US has partnered with Unstoppable Domains to offer its customers the ability to create unique digital identities for their cryptocurrency wallets using “.BinanceUS” domains. These domains can be easily used in the Binance.US app for buying, selling, and transferring digital assets, replacing the traditional alpha-numeric wallet addresses.

In a recent official statement, it was announced that the .BinanceUS domains will soon be available exclusively through the Binance.US app. This partnership with Unstoppable Domains will also provide customers with two-digit domain names such as “00.BinanceUS” or “99.BinanceUS” for the first time. Unstoppable Domains also currently offers two-letter domains like “ok.BinanceUS”.

BinanceUS Addresses To Start From $10

As part of the partnership between Binance US and Unstoppable Domains, users of the latter can now withdraw cryptocurrency to a range of domain addresses, including those with “.crypto,” “.nft,” and “.x” extensions, through the Binance US platform. According to official sources, customers can buy “.BinanceUS” domain names for as low as $10.

Unlike ENS, which creates all its domain names on the Ethereum blockchain and therefore incurs gas fees, BinanceUS domain names will be built on the Polygon network, which could lead to lower costs for users. According to Unstoppable Domains website, there are no gas fees associated with their domain addresses.

As a result of this Binance development, the price of the exchanges native cryptocurrency, BNB, increased by approximately 0.11% in the last hour. At present, BNB is trading at $338.16 and has a market capitalization of about $51 billion.

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